What Are Local SEO Citations? A Simple Guide for Business Owners

If you've started learning about local SEO, you might have heard the term "citations." It sounds technical, but the concept is quite simple. If customer reviews are your business's public reputation, then citations are your business's official records in the vast library of the internet. The more accurate and consistent these records are, the more search engines like Google will trust your business.

Understanding **what are local citations** and how they work is fundamental to building a strong local SEO foundation. This guide will explain everything you need to know in plain, simple language, without the confusing jargon.