5 Common Google Business Profile Mistakes (And How to Fix Them)

Your Google Business Profile (GBP) is your digital storefront. For most local businesses, it is the single most important factor for attracting new customers online. It is often the first interaction a potential customer has with your brand. Yet, so many business owners make simple, avoidable mistakes that render their digital storefront nearly invisible. These mistakes can cost you rankings, clicks, and ultimately, customers.

The good news is that these mistakes are easy to fix. In this article, we will break down the 5 most common **Google Business Profile mistakes** we see every day and provide simple, actionable steps on how to correct them. Fixing these could be the key to unlocking a new stream of local customers.